Tim Horton’s wants to bridge the gap between the older demographic, who typically like participating in rewards programs, and the number of app downloads by getting seniors to sign up for Tim Rewards using different activities they enjoy being a part of.
Interactive OOH
Using BINGO, a game wildly popular amongst seniors, we introduce Tim’s Bingo on transit shelters and subway stations.
People log in with just a quick play.
No time because your transport has arrived?
No worries, scanning the QR code on your phone allows you to play directly on the app!
Store interactive - Caffeino
Tim Hortons storefront (inside stores during winters), will have a 'Caffeino' where people win rewards without the gamble.
Easy Sign-up process
Well, now that people are familiar with the log-in game, they will now start to see an option directly on the app too. Followed by an easy sign-up process with just 3 questions. THAT'S IT!!
Copywriters: Poojitha Bangalore Girish & Pranaya Nair
