From students to working professionals, millions of people take the Toronto subway every day. And with limited service on the subway, that’s a lot of disconnected commuters.
Rogers decided to add 5G service to all TTC stations. Talk about a big deal.
To share the news, we decided to takeover subway stations to let Toronto commuters know all the great things they could now do with Rogers 5G.
Agency: Sid Lee, Toronto
Creative Director: Mike Koe
Associate Creative Directors: Binoy Zuzarte, Manali Kulkarni
Art Directors: Shivani Naik, Angela Vuong
Copywriters: Anika In't Hout, Julia Robins
