Girls aged 11-16 are twice as likely to drop out of sports than boys. Visa wants to change that.
To introduce the Play & Stay program, we showed just how committed Visa is to keeping girls in the game by creating exclusive opportunities with current players, alumni players, and other women in the sport.
Agency: Publicis, Toronto
Creative Directors: Tricia Piasecki, Tina Vahn
Art Directors: Shivani Naik
Copywriters: Anika In't Hout
